About Us

Horse Sense helps buyers make data driven purchasing decisions through statistical analysis that provides insight into a horse's pedigree. This innovative forecasting technology is the result of our team's years of experience in the thoroughbred industry coupled with our deep expertise in data analytics.

Equine conformation is an educated visual assessment reinforced by experience, but there is always some guesswork and bias.

Consider what can happen when you start with conformation but take a next step prior to initial purchase or in anticipation of future sale of a horse: pedigree analytics.

Horse Sense Pedigree Analytics gives you data-driven insight into a horse's potential current and future sales price.

Data Driven Female Family line Pedigree Analytics

The Science of Data Forecasting + The Art of Conformation

Science: Our proprietary algorithm uses multiple variables to make 1000 predictions for each Hip and generates a baseline predicted price for each horse.

Art: Conformation is taken into consideration to further refine the predicted price.

Below is an example of our technology in action at the Keeneland September Sale in 2021

Hip 1573 shows our algorithm accurately predicting the sale price of the horse when conformation identified the horse as being in excellent condition

Hip 1583 shows our algorithm accurately predicting the sale price of the horse when conformation identified the horse as being in above average condition

Hip 1609 shows our algorithm accurately predicting the sale price of the horse when conformation identified the horse as being in average condition